Everything needs light to grow. From plants, to people, to homes. So to introduce Velux’ new platform "Transforming Spaces”, we let us inspire by this fundamental law of nature.
But we knew that a visually stunning narrative wasn’t enough. We needed to stimulate the auditory sense as well by forming a soundscape inspired by the sounds of transformation within a home. Sounds that had never been heard before – so we needed to create them resulting in a unique audio identity. From the sound of weaving fabric, growing wood and a liquid mirror mass. Combined with a song and lyrics composed specifically for the campaign, the track from “Transforming Spaces” quickly became in great demand from the audience, garnering thousands of streams on Spotify and millions of plays on Youtube.