Translating the flagship showroom into a digital experience.

It’s sometimes challenging to feel a real connection to the pieces shown in an online shop. The digital showroom should be just that — an inspirational presentation of products awash with ambiance and emotion. The most effective online shopping experiences are the ones that can show a connection to real, everyday life and be aspirational enough in their communication to intrigue people into imagining their life. It’s about telling a story and letting it shine.

Our design for the &Tradition new website was based in an idea about bring back the true meaning of browsing to an online shopping experience. It focuses on a more human-interest-based way of navigating in a showroom.

NOTE: The "Webshop" shopify site is done during corona and should not be part of the judging. Thank you.

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