For a new brand to become an enduring one, it must take into consideration much more than just the present moment — it must also take a stand for the future. TAKT looks to the future with its sights set far beyond furniture. One of many furniture companies, TAKT differentiates itself by commanding space and time for reflection. Because society needs new ideas about how to make quality goods accessible for more people, and we need to do it in a sensible way that doesn’t adversely affect life on the planet.
We developed the core narrative to serve as a strong starting point for everything in the growth of the brand: from the name, tone, visual identity and web design, to specific production methods as well as marketing and campaigns — even the musical compositions to accompany the products. Its identity takes the best from our past — the philosophy, the style, the expression — and melds it with the best of our future — removing unnecessary steps and making better decisions that cut costs for individuals and for society.