+Halle is a Danish furniture manufacturer, designing furniture for the
contract market with a strong purpose driven profile. Their furniture is
designed in a collaboration with some of Scandinavia’s biggest names;
BIG, Snöhetta, Form Us With Love.
Through exploring behavioural-led public spaces, +Halle has designed
some iconic and highly functional furniture lines. With +Halle’s client base
primarily consisting of architects, it was essential that we speak to their
minds and needs in designing the new digital platform.
The core focus was to translate the physical experience in a digital sphere,
to allow users to customise products and add them to their own personal
library, facilitating a smoother sales process. Furthermore, the platform
accommodates the architects need for quick access to information,
drawings and images for presentations etc.
As a platform for storytelling, +Halle hosts the Annual Briefing where
architects and anthropologists meet to identify needs in the market. This,
combined with a highly produced Journal, underlines +Halle’s entry in a
thought leadership position within their field.
The website is build on a custom Wordpress installation with multiple
custom tools and complete custom front-end.