Kunde
Plastic Change
Bureau
Worth Your While
Produktionsselskab
Directing collective: Glue Society
Stills production company: Wildfire Content & M.A.P Sidney
Krediteringer
Creative Director
Creative Director
Design Director
Creative Director
Jonathan Kneebone
Creative
Creative
Creative
Creative
Katrine Winblad
Creative
Creative
Beskrivelse
This campaign reprises the iconic style of Calvin Klein underwear imagery to raise awareness of the increasingly serious issue of microplastics. Studies show microplastics are present in 80% of penile tissue and semen samples tested, and are one of the causes of declining fertility. Many men tune out of environmental issues because they see eco-friendly choices as a threat to their masculinity. By using hyper-masculine visuals and framing microplastics as a direct threat to male virility, the campaign flips that narrative making the issue impossible to ignore.
Confronting men with the question: Are you packing microplastics?
PDF Filer
Shortliste
CCA 2026
