Nybolig’s new custom typeface is a market leader’s voice: credible, straightforward, and approachable.

The typeface is clear with its geometric forms and soft terminals, creating a friendly and optimistic expression. Wide letterforms and open counters ensure high legibility and a distinctive presence.

The typeface details mirror Nybolig’s new visual language, creating coherence between words and identity. Simplified letterforms, like ‘t’ and ‘f’, form clear, graphic word shapes that strengthen recognition and tie the identity together.

The challenge was to modernize Nybolig’s typographic identity while preserving recognition. We took the most recognizable details from the existing font and redrew them in a thinner, more contemporary, digitally-optimized form. The result is a bespoke type family that only Nybolig can own, designed to unify a national brand across over 200 franchise locations.

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