Over the past years, Karo Pharma has been through substantial change to become one of the leading companies in everyday healthcare. We helped them articulate their values and core purpose – to provide ‘Smart choices for everyday healthcare’. Working closely with the team at Karo Pharma, we built a strong brand narrative expressed through an entirely new brand identity.
The new brand identity for Karo Pharma is based on unique design elements and a simplicity that encapsulates the company’s purpose and values. The words, images and videos we use reflect the real lives of the people who use Karo Pharma's products. With bright colors, organic shapes, and relatable images we convey the entrepreneurial spirit and dynamic mindset of Karo Pharma, while at the same time showing genuine care for people’s health and well-being. The graphic shapes and diversity in color symbolizes the many choices within karo's product range. The update of the logo is still using a geometric typeface and the images still shows the people and users of karo — just in a whole new way.