As Denmark’s largest energy company, Andel Energi supplies electricity, natural gas and energy advice to more than 1.2 million private and business customers. Providing not only the energy that powers businesses and light up homes, but also an energy that brings people together.
To support Andel Energi’s position in the market, we developed a full identity that would connect with all their consumers and drive growth. We centred the design direction on highlighting the essence of Andel Energi, the idea of celebrating diversity in the realm of energy. Using powerful but simple design language that captures the tension between opposite poles, such as positive and negative, hot and cold, as the source of energy.
We celebrate diversity and find our identity in the beauty between variety. In the big picture, composed of all the small pictures. We are not just a single thing, but the sum of many things. Not for the few, but for the many. Bringing clarity and energy to a visual language that unites and inspires.