The Central is a new communications agency in Copenhagen. Offering a range of strategic communication advisory services, The Central works to connect people, brands and companies with the right stakeholders, and advise clients on navigating in an increasingly complex media landscape.
Offering a dual perspective on the company name, the logo denotes both a focus point and a framed space. Based only on repositioned type, the design is simple and straightforward, yet curious and unconventional within the sector.
In static form, the logo is solid and compact, easily applied across key touch points. In animation, the logo expands and contracts dynamically, adapting to different formats, while always maintaining a centred composition.