Creative Circle Award 2018

Design — Packaging / Food

Hotel Sanders – Tata Bar Beers

Kunde

Hotel Sanders

Bureau

Kontrapunkt

Krediteringer
Graphic Designer
Pernille Dueholm
Photographer
Martin Højer Kofod
Beskrivelse

Located in the heart of Copenhagen’s historic centre, Sanders, a new boutique hotel, has opened its door to a highly anticipated luxury experience. The philosophy behind Sanders is to combine the understated, casual elegance of beach hotels with exclusiveness and luxury in every detail, evident from couches to cocktail glasses.

For the hotel bar, Tata, we designed two beers fit for the art deco setting: The Golden Lager and the White Lager.

As with the rest of the hotel, the result is kept tightly in line with the casually elegant concept, drawing on a recognisable expression that clearly communicates the values of Hotel Sanders. We took inspiration from the art deco style and combined it with a subtle and warm feeling of casual and international elegance.

The design is a continuation of the Sanders experience. Extraordinary, but never overwhelming. Elegant, but never extravagant. With each touchpoint showing guests and visitors that perfection is found in the detail. Including the beer.

Shortliste

CCA 2018

Shortliste

CCA 2018

Titel
Hotel Sanders – Tata Bar Beers
Bureau
Kontrapunkt
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