HOLMRIS B8 creates ‘Room for people’. To tap the full potential of this brand promise, we came up with a creative and characterful add-on that truly makes room for people.

The challenge:
After years of mergers, the international interior design company HOLMRIS B8 needed to revitalize its core brand identity and– not least – the brand promise ‘Room for people’ to create optimum internal commitment and boost brand awareness.

The solution:
By adding ‘With character’ to the brand promise, we make room for a more distinct, bold, and playful brand identity. Here, a gallery of characters unfolds across key messaging to create a compelling sense of attitude and personality. Being the brand that embraces diversity and creates solutions that put people first. And by weaving fonts through carefully selected visuals, we add a new dimension to the design – making font-characters the link between visual boldness and brand attitude.

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