Kunde
Danfoss
Beskrivelse
Imagine your car without a steering wheel… with computers telling you everything about your surroundings. This is near future for machine operators and -designers within the agriculture, construction and road building industry.
Like in the world of automotive, these industries are moving towards IoT operation features and even autonomous driving – and many leading machine designers rely on Danfoss Power Solutions to be their visionary partner.
'Rethink your vision' is a radical visual brand concept – performing ‘dimensional hacks’ on the most generic marketing imagery such as ‘the crop field horizon’ within the agriculture industry. In this way we created a series of positioning statements standing out in a very conservative communication landscape. The concept now acts posters and as visual drivers to communicate various technology highlights on social media – cementing Danfoss’ thought leading voice.
About the client: Danfoss Power Solutions is a global technology leader – and a Tier #1 brand – within agriculture, construction and road building machine technologies.
The ‘Tractor’ post / sponsored ad is the first one published out of four. The remaining three versions will follow during 2020 and is only displayed to explain the visual concept in total.