Kunde
Canon
Bureau
Uncle Grey
Krediteringer
Client Service Director
Creative Director
Strategic Director
Patrick Poulsen
Art Director
Motion Designer
Account Manager
Jannie Tychsen
Creative Director
Creative Director
Media Strategist
Rasmus Skjøtt
Media Strategist
Thomas Jensen
Beskrivelse
The world has never taken as many photos, but the hot dog legs and sunsets are captured on smartphones. Canon engineered a long-term activation platform to make people fall in love with cameras again and dust off the grandad image. Through bold activations Canon changed Google’s algorithm, changed people’s perception of the brand and ultimately turned the fortune. Because Canon leapfrogged their sales to index 201 and competitors to index 54 from 2016 to 2018 to deliver a ROMI of 4.4.
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Shortliste
CCA 2020