BACKGROUND
The Interreg-project TASTE (Teamwork Across borders on Sustainable, Tactical and Energy efficient food innovation) is a cross-border partnership between German- and Danish food producers, researchers and institutions who work to create “climate positive” production methods. Ultimately delivering products that remove more carbon from the air than they emit.

BRIEF
Create a concept and visual identity that highlights how the partnership and its products directly contribute to a better environment.

SOLUTION
A sustainable identity revolving around the term POSITIVELY PRODUCED. This term not only pinpoints the positive impact of the partnership on the environment it also serves as a label for the CO2 positive products and will direct consumers towards more sustainable choices when grocery shopping. Helping sustainable producers differentiate themselves in retail and ultimately push standards for food production of tomorrow.

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