Creative Circle Award 2018

Design — Type Design

Paytype

Kunde

MobilePay A/S

Krediteringer
Designer
Designer
Beskrivelse

Paytype Bold and Regular is MobilePays visual trademark.

PayType is created as a significant brand marker, connecting all written text to the logotype. With a wide and friendly - but also geometric and clean - expression, it generates an understanding of a friendly and trustworthy brand.

The M and W, initials in MobilePay and WeShare, are displayed surprisingly open and wide, making them significant visual differentiators. At the same time, they reference the angled device in the logo. PayType has rounded curves on the traditionally sharper endpoints of letters. This connects PayType, the logo and the icons visually.

'Paytype' is created by Tore Rosbo, 1508 and Jonas Hecksher, Playtype.

Shortliste

CCA 2018

Shortliste

CCA 2018

Titel
Paytype
Bureau
1508 A/S
Playtype Foundry
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