It all begins with the iconic Maersk star! This is where the bespoke Maersk brand typeface concept plants its roots. The typeface is a tangible way for Maersk to manifest and regain a new more user-centric position in the shipping and logistics sectors. The typeface concept focuses on being useful before being noticed and increase the visual impact and recognition in headlines and campaigns. It always conveys a consistent, trustworthy and conversational tone in all written messages.