Kunde
Lotto / Danske Spil
Bureau
Robert/Boisen & Like-minded
Produktionsselskab
Gobsmack Productions
Krediteringer
Creative
Creative
Creative Director
Strategic Director
Head of Social & Brand Activation
Social & Brand Activation Strategist
Director
Producer
Executive Producer
Extra Credit
Julie Hinze
Account Director
Beskrivelse
Problem
There’s something boring in the state of Denmark. Here, Christmas has become a joyless, unimaginative event, where 69% of the Danes have been forced to fulfill boring Christmas wishes.
Idea
The Danish National Lottery decided to bring some exciment back into Christmas: A limited edition Christmas Collection that turned boring gifts into Lotto tickets. Featuring some of the Danes’ most frequent, boring wishes. Each with unique series of numbers, working as real Lotto tickets for the drawing after Christmas.
PDF Filer
