Background

Lyngsoe Systems is a global supplier of electronic logistics control, also known as RTLS. The company’s cutting-edge solutions help customers in a wide range of industries to improve their logistics by offering real-time transparency, traceability, and data capture to reduce operational costs and ensure higher quality.

In recent years, Lyngsoe Systems has expanded their activities to cover the healthcare industry. This is because hospitals all over the world have been forced to cut costs while – against the odds - improving patient care and
safety.

Fortunately, hospitals can beat these odds by applying RTLS from Lyngsoe Systems. Unfortunately, most hospitals are unaware of the innovative technology and how it can benefit them.

Brief

To create an awareness-boosting and scalable concept that would engage potential customers at the GS1 Healthcare Conference and position Lyngsoe System’s RTLS technology as the obvious solution to meet the increasing logistics challenges that hospitals face in relation to future tenders.

Solution

Hospitals are all about providing patient treatment but when it comes to logistics, hospitals are the ones in need of help. Based upon this insight, we developed the RTLS Cure that helps hospitals fight logistics disease.

The RTLS Cure is the conceptual headline of Lyngsoe Systems’ solution and was predominantly activated through the creation of different types of medicine packaging for handout at the GS1 conference. Each item of packaging emphasized one of the hospital’s logistics symptoms in combination with a well-known type of medicine – e.g. Lack of Time Killers.

To complete the disease/cure duality of the concept, each item of packaging included a patient information leaflet that stated what the RTLS Cure does, how to apply it etc. By so doing, we not only boosted awareness but also communicated the solution’s techno- logical information in a customer-centric and intriguing way.

The result was a concept that engaged many potential customers to take part in prosperous discussions at GS1 and encouraged them to visit the dedicated landing page to learn more about the RTLS Cure.

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