With our typographic exhibition Flexibility, Designmuseum Danmark invited its visitors to plunge into the past, present and future of the typeface Flexibility, the cornerstone of the museum’s new visual identity.
Keeping Designmuseum Danmark’s brand promise in mind, We share design, the red and white newspaper fortress encourages visitors to take home, give to a friend or just spontaneously enjoy a little piece of Danish design history. The typeface Flexibility was created by the Danish architect and graphic designer Naur Klint (1920-1978), in the beginning of the 1960s. Urgent.Agency and Lars Klint digitalised the font in connection with the launch of Designmuseum Danmark’s new visual identity in 2017. The font had been forgotten in the museum’s archives, but now it’s emerging on the international scene as part of the museum’s new visual profile.
The exhibition was on display from October 5, 2018 – January 20, 2019.