Vi lever i en tid, hvor alt kan kopieres, og derfor er det vigtigere end nogensinde, at danske virksomheder har styr på varemærker, design og patenter. Denne kampagne benytter en deepfake udgave af den danske investor Mia Wagner (bl.a. kendt fra DR-programmet Løvens Hule) til at styrke dialogen og relationen mellem Patent- og Varemærke­styrelsen og mindre danske virksomheder og iværksættere. På den måde cementerer kampagnen positionen som dansk erhvervslivs førende sparringspartner indenfor IP-rettigheder.

Uddybning af deepfake i filmen:
Deepfake is a method of falsifying someone's appearance, switching out an actor with the deepfake target person. We do this by training a neural network to recognise characteristics
about our actor and target person. What that person looks like in different angles and with different facial expressions. We then line up both the actor and the target in similar poses and overlay the target on top of the actor. This is done by training the computer by rewarding good matches and kicking back bad matches. The training will yield better and better results the more iterations we do.

For our deepfake here we went overboard and simulated 10x + the amounts of iterations commonly used and the result is what you can see.

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