Carlsberg has a long proud history of contributing to beer quality and science. However, today, few people associate beer quality with big beer brands like Carlsberg. We needed to find a way to improve Carlsberg’s quality-perception.

In 2014, the scientists at the Carlsberg Laboratory succeeded in recreating the very first purified yeast from a few living yeast cells that quite surprisingly had survived 133 years in a beer bottle from 1883.

This gave us the idea to re-brew the original lager that founded the entire modern beer-industry. To get beer enthusiasts interested in the project, we knew we had to brew the beer in the most authentic manner. So we went into the brewery’s archive and found old, detailed descriptions of the original lager’s ingredients, recipes and techniques, and used this to brew the beer in the exact same way and with the exact same ingredients as in 1883. When the brew was done, we invited international journalists, bloggers and beer experts to Copenhagen for the very first tasting.

The entire process of making the re-brew beer was filmed by Warner Brothers, resulting in a TV documentary which has been produced in several formats to fit various media. The documentary has been sold and will, amongst other, air on National Geographic in 2017.

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