In spring 2015, we launched a unique beauty series for men brewed on the quality ingredients from the original Carlsberg Premium Lager. The series received a lot of media attention around the world, and with Movember coming up, we wanted to use the attention for something good.
So we decided to extend our beauty series with a range of shaving products to activate the Movember cause and the Carlsberg brand.
The Carlsberg Movember Event was launched in London and Copenhagen on October 30th. Media from around the world took interest in the event, spreading the word not only about Carlsberg’s new beer infused products, but just as importantly about the Movember Foundation and its important cause. All proceeds from the series went directly to the Movember Foundation.