Creative Circle Award 2018

Direct — Activation

Canon – Local Business Never Looked This Good

Website
Kunde

Canon

Bureau

Uncle Grey

Krediteringer
Art Director
Simon Naver
Art Director
Christoffer Flindt Gøtzche
Creative Director
Thomas Ilum
Client Service Director
Josephine Winther-Poupinel
Account Manager
Jannie Tychsen
Strategist
Patrick Poulsen
Media Strategist
Rasmus Skjøtt
Beskrivelse

When people search for a place to visit, they make a very quick judgement call based on the images they see. Google’s search results are flooded with inferior mobile photography, causing small, local businesses to suffer. Fortunately, by using Google’s new image based review platform, Local Guides, it’s possible to control the images that pop up in Google’s search results. So we inspired fans to help their local businesses with the power of their great Canon photography, simply by uploading it through Google Local Guides.

Shortliste

CCA 2018

Shortliste

CCA 2018

Titel
Canon – Local Business Never Looked This Good
Bureau
Uncle Grey
's Creative Circle Credits
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