Kunde
Able®
Beskrivelse
Beyond the Lunch
Challenge
How do you cater to a btb-lunch market, where macrotrends screams sustainable, plant based and healthy nutrition while the majority of the crowd keeps cheering for friday burgers, roasted pork and a budget deal. How do you actually own and change a highly conservative and price aware market into a better future?
Brief
Create a global brand with the ambition to seriously challenge and change the future of btb-lunch.
Solution
A profoundly purpose-driven brand with a coherent mindset, services, tonality and design throughout the brand journey. Pushing the market in the new name, look and feel of able® - helping professional kitchens, businesses and people to meet, eat and evolve.
Design Drivers
0.1 Altruistic
0.2 Compassionate
0.3 Lean
0.4 Aspirational
0.5 Globally appealing
